Making it work

Covers: The establishment, expansion and sustainability of the Work Focussed Learning model in relation to financial and business considerations. A pricing structure, lower than the norm, based on actual costs & overheads whilst still making an appropriate surplus. How expansion in student numbers is made easier without the added estates overheads as students and staff work remotely online. Imaginative marketing, teking into account the need to associate with a university’s reputation, whilst finding non-traditional routes to reach its appropriate student market, which differs from the norm and which, the Anglia Ruskin experience showed, is price sensitive!